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  RESPONSIBLE SUSTAINABILITY- Luxury brands both Indo and Western are becoming more and more socially responsible and talking about conserving Earth’s resources and supplementing them with eco-friendly products.  Recycling is no longer out of vogue. Ex- In the 2011 Academy Awards it was called to consumers to buy fair-trade gold and fair-mined diamonds. Luxury brands are recognising the need for good samaritan work but luxury in reality has always been the opposite of charity. However, if we take the example of Prada it set up the Prada double club in 2008 which gave half of its revenue to UNICEF. This is happening in India too. The mall of India collaborated with Global Voices Fashion Night Out where customers were allowed to shop till midnight and the proceeds went to charity. Charities too like Merci in Paris have realised the importance of aesthetic beauty and demonstrating items in vogue through their internationally recognised store. They have a beautiful stock of homewa...

  Digital Marketing in the Indian Luxury Segment With the rise of social media, incredible avenues have opened. With the presence of the internet in India people are becoming more and more aware of the best of the best in the luxury market especially from abroad.  Italian and French accessories and clothing are all the rage in Bollywood award shows and parties. Luxury brands have realised that despite serving the creme da le creme of society they are lagging in profits because other luxury brands are taking centre stage in the worldwide digital landscape.  Now competition is fierce and luxury brands can no longer just rely on producing quality items and be lazy with their marketing.  From Chanel to Versace to Prada, all have started presenting their creations on Instagram channels, LinkedIn and exclusive websites. They are slowly waking up to the reality that customers especially Indian customers are not always going to come running to their stores online and offline...

  Versace Fall 1992 Colour, controversy and rebellion...words synonymous with the artistic vision and don't give a damn attitude of Gianni Versace. The fall 1992 collection made me feel like Versace detoured from basic, flowy clothes that provide ease and where comfort was the priority to shapely, structured and constructed clothes that could support themselves without needing the model’s help. The Versace label showed their limitless imagination soaring high with this vintage collection where gorgeous doll-like models namely Naomi Campbell, Claudia Schiffer and Linda Evangelista strutted their stuff oozing cool confidence, attitude and sexiness nonchalantly. The collection has been labelled aggressively sexual or leaning towards a dark and twisted fantastical side by critics. However, the label’s eye for beauty, drama, storytelling and contradiction all come to light in this ready-to-wear collection. The collection is called “ready to wear” however the clothes still stand out as c...

 Do fashion trends really matter? Trends are something that gets picked up by people for 2 to 3 years max. It's a general direction in which fashion develops and moves. Fashion trends are dominated by Hollywood and Bollywood celebrities plus social media influencers who are constantly on the lookout for new bold, adventurous and daring statements of fashion that have just been introduced in the market. What is here now may be gone tomorrow...it refers to fashion's flickering and unpredictable nature. Trends are transient and forever ahead moving. But trends can also be cyclical. What was in trend a few decades ago like bootleg or bell-bottomed pants from the seventies can return to dominate the  fashion scene like they did in the early 2000s..but with slight alterations and modifications to make it more modern and suitable for the current generation Other examples of trends are Madhuri Dixit's green and white lehenga from Hum Aapke Hain Kohn which became the rage to own for...